Public Relations
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Chair: Laurie Kuntz (68) Members: Crystal Babcock (38) Purpose Statement: To promote, publicize, and re-educate the general public and our members about our core program values of serving veterans and their families. Plan a special event, fundraiser, craft fair, car show, game night, babysitting event, promote who we are, what we do, and why we matter. |
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Purpose of the Brand Mark
The American Legion Auxiliary brand mark was created to address the need to modernize the American Legion Auxiliary brand to appeal to the next generation. Moreover, the new brand mark takes into consideration a host of applications that the original emblem could never have anticipated. Those include digital and social media, special event and sports marketing, lifestyle apparel and more.
Brand Mark versus Emblem
Going forward, the brand mark is to be used in all marketing communications applications, while the emblem should be reserved for official documents and communications.
Resources:
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*We use a contact form so our chairman's email are not on the website. Putting their emails on the website exposes them to increased spam in their mail box.