We generally send out emails on a regular basis. Most people just send a reply or send out an email, without even their name at the end. Some have their name. Some have a signature line. Your signature line is one the easiest ways to promote the brand. It is in essences your electronic business card.
I know that many use their email for personal as well as anything to do with the Auxiliary. The signature line promotes who you are and what we do. Business cards cost money and may only reach a few people. If 100 of our members send out 5 emails a day, that is 500 electronic business cards a day. Most of us email something daily, 365 * 500 = 182,500 brand impressions for the cost of a click. That is a lot of FREE advertising on who we are and what we do.
This little change can open the door to opportunity for new members, supporters, and those our programs can touch.
Recommended format:
Name
Department of Colorado – Title (chairmanship) or unit
(if you put title, you can add the unit to the next line)
American Legion Auxiliary
W: www.alacolorado.com Facebook: www.facebook.com/aladeptco (or yours)
P: If you wish to add
Many Hands Working Together (Or tagline you wish)
Here we promote who we are and what we do and how to find us. Simple changes that can help our organization become more visible. Update your signature line today. J
The public relations team will look for opportunities to help strengthen our organization in the media and promote our brand. Watch for continue tips, pointers, and suggestions throughout the year. Please go to the Public Relations page on our website and click on the Blog. www.alacolorado.com
Laurie Kuntz
Public Relations Chair
I know that many use their email for personal as well as anything to do with the Auxiliary. The signature line promotes who you are and what we do. Business cards cost money and may only reach a few people. If 100 of our members send out 5 emails a day, that is 500 electronic business cards a day. Most of us email something daily, 365 * 500 = 182,500 brand impressions for the cost of a click. That is a lot of FREE advertising on who we are and what we do.
This little change can open the door to opportunity for new members, supporters, and those our programs can touch.
Recommended format:
Name
Department of Colorado – Title (chairmanship) or unit
(if you put title, you can add the unit to the next line)
American Legion Auxiliary
W: www.alacolorado.com Facebook: www.facebook.com/aladeptco (or yours)
P: If you wish to add
Many Hands Working Together (Or tagline you wish)
Here we promote who we are and what we do and how to find us. Simple changes that can help our organization become more visible. Update your signature line today. J
The public relations team will look for opportunities to help strengthen our organization in the media and promote our brand. Watch for continue tips, pointers, and suggestions throughout the year. Please go to the Public Relations page on our website and click on the Blog. www.alacolorado.com
Laurie Kuntz
Public Relations Chair
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